Services
Branding
Brand Identity
Visual Language
Brand Guidelines
Naming & Positioning
Design
Print & Packaging
Editorial & Publication
Web & App UI Design
Creative
Art Direction
Illustration
Photography
Typography
Environment
Environmental Design
Signages
Wayfinding

Hello!
I'm Saum
I’m a visual designer and storyteller with a multidisciplinary background spanning brand design, web design, print & editorial, packaging, environmental graphics, photography and illustration. Over the years, I’ve worked across creative studios, start-ups, global brands, government and public-sector organisations, shaping visual identities, campaigns and experiences with a focus on clarity, creativity, and connection.
My approach brings together thoughtful strategy and refined craft. I’m equally invested in the big picture and the finer details, from typography and layout to how a story unfolds across mediums. Whether I’m building a brand from the ground up, enhancing an existing visual language, directing a photoshoot, or even designing a user journey, I care about creating work that feels true, human, and lasting.
Much of my work is shaped by a deep respect for nature. I’m passionate about sustainability, wildlife, and environmental causes and love collaborating with purpose-driven brands that value design as a force for good. My love for travel and photography has led me to capture remarkable moments from the natural world, reminding me why the stories we tell and how we tell them, really matter.
I’m currently open to both freelance and full-time opportunities where design can make a meaningful difference.
And if I’m not designing, I’m probably in the kitchen trying to perfect my Neapolitan pizza dough (yes, I’ve even applied for a certification from Naples!).
Let’s connect and create something extraordinary!
My approach to design is grounded in the belief that design truly has a way to enhance and even influence a certain way of life. I believe in listening closely, collaborating openly, and crafting creative solutions that feel honest, intentional, and genuine.
Growing up in a creative home, art and storytelling have always been second nature to me. Today, I bring that same sense of curiosity and care into every project, crafting work that not only catches attention, but also carries meaning, builds trust, and creates impact that lasts.

