La Folle Journée

A Visual Branding that was developed for La Folle Journée (The Crazy Days) an annual western classical music fest held in Nantes, France. The theme for the year 2017 was ‘Dance’ (The Rhythm of the People) which gave a direction to the project in terms of exploring the form of its visual language in a free-flowing manner that merged both contemporary art and classical music.
The challenge was to give a modern approach to this marriage of old and new. The project began with the creation of an identity that tried to exude those traits and along with it, a poster was widely installed around the city.
Other brand collaterals were further designed; such as tickets, visiting cards, flyers, gifting collaterals (CDs and greeting cards), website, staff t-shirts, stationeries, etc. which were widely distributed.