Category: Uncategorized

Like many creatives across the world, I took up the challenge to play with the 36 common characters of typography and indulge in rethinking the way we perceive the letterforms. My inspiration for these characters come from various illustrations and art movements that have shaped and refined our creative culture.

Brand identity and packaging design done for a personal home surveillance and automated appliances company based out of Mumbai, India.

Creating the future of TV at revealit by making the streaming experience more interactive, social and shoppable.

As the tagline says: ‘Shop What You See’, revealit TV is all about rewarding the users for their attention by letting them have full control of their streaming experience by choosing when to see ads, where to see ads and most importantly if at all they wish to see any ads.
Being the product designer, I helped with developing their complete visual language – from redesigning their identity and giving colours that define their range of products to crafting their user experience for the mobile app (available on iOS and Android), to creating engaging interfaces for their Curator platform and the internal managing tool, which is known as the Campaign Manager and ultimately updating their sleek look & feel through a fresh website.
At revealit TV, working with developers and product owners and managers was a daily process which took us through several iterations and user reviews/feedback to make the experience as engaging and exciting as possible.

Reputation DAO offers verifiable and programmable reputation services for decentralized financing. The platform is constructing the fundamental infrastructure, powered by Chainlink, for a comprehensive credit system to emerge in Decentralised Finance (DeFi) – the equivalent of a credit scoring system in traditional finance – in order to open up collateralised lending to a broader set of use cases and mainstream DeFi.

In order to make the experience seamless and resonate with the familiarity of using traditional financial tools, the challenge was to make this new and exciting Web3 experience as easy and user-friendly. Considering how Blockchain functions and how best to break it down in pieces for users to understand it, I developed and crafted the entire user experience and interface for this PaaS tool and worked on several new features that were eventually filed for patents. Along with crafting the UX and UI of this platform, I also worked on enhancing it further as a Prediction Analytics tool that allows users to further, rank, predict and find their scope of activity on the blockchain.

A collection of photographs from my travels, showcasing different mountains of the world (from the Himalayas to the Alps and the Scottish Highlands to the Icelandic Fjords).
These photographs try to portray through them the same emotion I experienced when I witnessed these mountains. The feeling of us being so feeble and insignificant to these massive giants is so poetic, almost like a revelation and at the same time such a highly enriching experience. The sense of peace and calmness one can achieve by just spending time among mountains is just as unique as their beauty.
Through these photographs, I wish to visually share my experience and create in the viewers an urge of being among mountains, the need to be in touch with nature and nothing else.

A group of landscape photographs from my time in Plymouth, UK, that have been edited and developed in a way as if they were clicked through an infrared filter.
The project was simply for personal interest, in trying to imagine what the world would look like through a spectrum not seen by our naked eyes, offering a whole new perspective in the surreal context of photography.
Another idea behind these photographs was to give the viewer a sense of excitement and wonder, re-enhancing their childhood imagination and being able to witness what it would truly be to live in a world where colours of all the natural forms kept changing.

Massimo Ottone is an Italian Furniture Designer who has worked and collaborated with several Italian and International Fashion and Furniture design agencies like Minotti, Dedar, Missoni, to name a few. His latest initiative has now been to develop his own brand of Furniture (under the company; M|O) that is finely hand-crafted by Italian craftsmen in creating some of the most finest and luxury experiences for its customers. Developing furniture for categories like Living (sofas, Chairs, Beds), Entertainment (Poker Tables, Pool Tables, etc.) and Outdoor Seating experiences, a set of catalogues were made to showcase the large array of products available.

For each category, a set of two catalogues were made (Product Catalogue and Price List respectively) and in addition to that, a handbook of the plethora of materials available for all the products under the title ‘M|O Material Library’ was created. The project, although largely a part of Editorial Design also consisted of coordinating between vendors for Product Renders, Material Photographs, Client Requirements and Art Direction for the brand’s visual appeal.

The company has initiated its offices and operations from India and Italy, providing and shipping products globally through their chain of Italian Craftsmen and Export houses.

For over seven decades, Reynolds has crafted and invented high-quality writing instruments for people of all ages and cultures. Today, Reynolds is one of the most well-known brands in the Indian market with fabulous top-of-mind awareness and carries various much-in-demand products across academic and business uses. In early 2000s, Reynolds introduce a phenomenal gel pen, Trimax, which became an immediate success across the country and received over a million loyal customers. Having used the pen for schooling purposes, Reynolds Trimax has been a part of my daily use in the office too.

It was an honour to be able to develop a campaign for Trimax, targeting audiences in primary school, as well as higher secondary schools. The focus of the campaign was to develop curiosity among the young population and motivate them to be more creative, more adventurous and explore their talents.

The illustrations developed for the campaign were personally done by me with the Trimax pens of their respective colours. It was an exciting project to work on and an absolute fun to be able to immerse myself back to my childhood days using the imagination of mythical and fantasy creatures.

Metis Intellisystems Pvt. Ltd. is a company based out of India that has focused on a relatively new sector under the Fintech industry. Based on Artificial intelligence and machine learning, their system draws patterns from various data acquired through their platform which helps in marketing and selling financial products much more efficiently.
One of Their products also uses AI to filter and acquire necessary data from several financial documents like bank statements, financial statements, etc. to analyse a large chunk and segregate to more simple and understandable nuggets.
The branding for the company began a little after mid-2021 where an identity was developed, along with other elements under their visual language, and in addition to that, a framework was developed for their digital platforms (website and smartphone application).

The name is derived directly from Metis (the goddess of wisdom in Greek mythology) and the identity is represented by an owl, resonating with not only as a symbol of wisdom but also with one of the main services provided by the company of filtering and focusing on a particular data among a large chunk (portrayed by the bird’s eye – its binocular night vision).

The company now focuses specifically upon the financial sector (Large banks, NBFC’s; Small Finance Banks, Cooperative Banks, etc.) with many more projects planned for the near future.

A project that was done for Iceland tourism where popular landscape locations (tourist & photography spots) of the country were shot individually through a drone and all the photographs were later stitched together on a panoramic software (Autopano) to give a proper virtual experience. The project consisted of developing a set of icons for the website, graphic representation for cartography, and photography across several locations in Iceland.

A set of some illustrations I have done, playing around a common theme of Children & Monsters. I have always been fascinated by the concept of an imaginary world and its infinite creatures. The idea was to show how children and their imagination takes them to places which we as adults can only dream of revisiting. The monsters resemble our fears and at the same time act as answers to our questions. It’s a stereotype to consider a creature dangerous. But are they really? In the darkness, our instincts and our fears help us save ourselves. Our egos don’t. Hence the scale of the monster in relation to the child represents that concept. Our innermost emotions are much larger than life and that they’ll always be there to help us out. These illustrations revolve around such ideas and show playfully what I would often dream of as a child.

A Visual Branding that was developed for La Folle Journée (The Crazy Days) an annual western classical music fest held in Nantes, France. The theme for the year 2017 was ‘Dance’ (The Rhythm of the People) which gave a direction to the project in terms of exploring the form of its visual language in a free-flowing manner that merged both contemporary art and classical music.
The challenge was to give a modern approach to this marriage of old and new. The project began with the creation of an identity that tried to exude those traits and along with it, a poster was widely installed around the city.
Other brand collaterals were further designed; such as tickets, visiting cards, flyers, gifting collaterals (CDs and greeting cards), website, staff t-shirts, stationeries, etc. which were widely distributed.

A classroom project for a Scuba Diving training company which along with teaching the sport also creates its own range of environment friendly and sustainable diving equipment and gears.
The project was one of the first given to us in the field of branding and having successfully developed the visual language, the idea was pitched and considered by a popular chain of scuba diving company in India.

As a tribute to Jules Verne, one of the most celebrated Sci-Fi authors, this book was created to showcase a range of photographs taken during my travels from countries mentioned in several of his novels (popularly known as ‘Voyages Extraordinaires’).
The book introduces Verne’s contribution in the world of literature as well as science & invention and goes about describing how true and mysterious were his depictions of certain places. Ranging from novels like; Around the World in 80 Days, 20,000 Leagues Under the Sea, Journey to the Centre of the Earth, To the Moon and Back, and several other tales, comes a memoir of photographs through the alien landscapes of Iceland, the fiery volcano of Naples, the electric city of Paris and many more.

Having been brought up in a residential school among the hills, rivers and trees, it was easy to feel at home in nature than in crowded cities and packed streets. As a tribute to everything the school has offered, I decided to take up the long-pending project of designing a wayfinding system for the campus to help its visitors.
From its maps to signages, this was a chance to give the campus and its vicinity a true identity.
Guests of the school and parents visiting their children can now cherish the quiet nature walks around the scenic hills and enjoy sunrises & sunsets from various different viewpoints.

Gujarat’s leading facades, doors, and windows fabricator with over 25 years in the industry, HIFAB strives to maintain its quality and thorough commitment. The company’s youngest venture, The Window Factory (TWF), which focuses purely on premium residential windows went on to become so broad, the company needed help refocusing itself in the market.
Hence, the project began with an entirely new look for the company that gave it a bold and an established personality and at the same time exudes its confidence and commitment in the industry.
With this fresh look, the company now seems more versatile and adaptable in the everchanging market and makes TWF now seem a part of it (not the other way around).
The rebranding not only changed the visual appeal of the company but also the way it started to interact with its clients and customers. Taking risks in creating something entirely new, it set out through a remarkable internal transformation as well.

A concept mobile application designed to bring together a community dedicated to music. Be it artists, music lovers or event organisers,the app. plays a major role acting as a medium of communication and interaction between each other.
The term SHOR, derived from the Hindi word of the same pronunciation, means‘Noise’. Like its name, it is targeted toa young, enthusiastic and passionate Indian audience, striving to share their love for music.
The app. is made in order to motivate the budding indie artists from around the country, inspiring them to jam and collaborate among each other and try to create something extraordinary.

An illustrated series depicting the painfully beautiful story of Orpheus and Eurydice.
The story is visualised through 9 illustrations, the titles of which are inspired from an album called Orphée by the artist, Jóhann Jóhannsson (1969-2018), who was deeply inspired by the Greek Tragedy. The sole inspiration behind these illustrations and the themes have been his music and the emotions they exude when one listens to it.

Below are the explanations for each illustration:
(1/9) The Burning Mountain:
Orpheus, son of Apollo, was known as the best musician ever born. He was gifted his first lyre by his father and later went on an expedition where he saved and healed people by playing his own powerful music. It is said that he played music so beautifully, that animals, trees and mountains moved closer, changing landscapes and creating the Earth as we know it today. During his adventures, he met his one true love, Eurydice. And soon they decided to get married. Some gods, however, were jealous of Eurydice’s beauty and so they did not bless their wedding. Hence, she was bitten and killed by a snake on their wedding day leaving Orpheus alone and in grief.

(2/9) A Song For Europa:
Overcome with grief and pain, Orpheus goes away from all the human settlements and finds solace in spending his time alone in nature. There, he spends his days mourning for his love and sings odes to her. His music is so heavy and filled with such anguish, that all the creatures of the forest and its gods are deeply moved by it and as a token of help, they show him the way to the Underworld, the land of Hades, where souls go after their mortal death.

(3/9) The Radiant City:
Prepared to do whatever it takes, and for the sole purpose of his true love, Orpheus ventured himself to the land of the dead, the Underworld, in an attempt to bring Eurydice back to life. He enters the deep canyons that grow dark and big as he nears the gates of the Underworld. Taking along with him only his lyre, Orpheus walks inside as the only living mortal to ever visit the land of Hades.

(4/9) The Drowned World:
The land of torment, the Underworld is guarded by the three-headed dog, Cerberus and it is almost impossible to go past this humongous creature. But Orpheus, gifted with the power of music, sings and plays his lyre with such passion, that for once, everything in the land of dead stops and all the souls and the guardians of the underworld listen to his music. For the first time, tears of love and respect have been shed in this land and Orpheus is let in by Cerberus and also Charon, the ferryman of the river Styx, who helps him cross the river of souls to reach Hades’ palace.

(5/9) A Deal With Chaos:
Upon arriving at Hades’ palace, he was welcomed with such warmth, that Orpheus could not believe his eyes. Hades was moved by his music so much, he asked Orpheus what was it that he wanted in return for playing such a wonderful song. On learning about Eurydice, Hades agrees to let Orpheus take Eurydice back with him to the land of life and light, but on one condition; That he must not look back at Eurydice while she follows him out of this realm of darkness. He can only ever see her once they’re both out of darkness and in light.

(6/9) A Sparrow Alighted Upon Our Shoulder:
Happy and filled with hope, Orpheus agrees to Hades’ condition and the couple begin their journey to the land of the living. They climb the long staircase of gloom, slowly towards the opening from where the light seeps in from above. Orpheus climbs with such curiosity and in hopes that he gets to see his true love finally. But he cannot hear her footsteps nor gets any hints that she truly is behind him. With each step further, he loses control and patience but keeps on and makes his way outside when finally…

(7/9) A Pile of Dust
Finally, as he finds himself under the sunlight of the land of the living, Orpheus turns back to share his excitement and delight with Eurydice. But as he looks at her, he sees she’s still under the shade of the darkness, untouched by the sunlight. That very second, he sees her slowly disappear into thin air and her soul dragged back to the Underworld. Losing her for the second time.

(8/9) Goodnight, Day:
Losing Eurydice for the second time, Orpheus has completely sunken into grief. His heart can no longer bear the loss and he cannot even walk back to the underworld, because no mortal can ever visit the land of the dead more than once in their life. Lost of all hope, Orpheus sits by the riverside and sings songs again of love, despair, loss and its tragedies. He expresses life as nothing but a series of unfortunate events. He sings of it with such passion, that once again all of nature weeps with him. The Maenads of the forests, the ladies of absolute lust, divine madness and ecstasy, urge Orpheus to become theirs and seduce him with all their power. But Orpheus’ true love cannot be broken by them as well. Insulted by that, they curse Orpheus and tear him to pieces, throwing his limbs and parts of bodies all across the river.

(9/9) By the Hinds of The Fields:
On being murdered by the Maenads of the forests, Orpheus’s body was spread and floated across the winding rivers of the land. His limbs and his face were found along the shore by the Harpies who saw the sad musician, still under the lonesome spell. On learning that it was Orpheus – Son of Apollo, the Harpies put together his entire body and give him a proper burial.
And finally, Orpheus was reunited with Eurydice in the Underworld and there they lived peacefully and inseparably, by the Elysian Fields, eternally bound in love, undisturbed.

Wild Spicy Sauces is a company based out of France. The patterns and other visuals on the packaging are inspired by cultures like Spain and Mexico. The owner’s curiosity towards the way these cultures developed their sauces played a huge role in branding this product.
The rebranding was first tested on four of its products (as shown above) and it included a new Brand Identity (logo, colour palette, packaging visuals, etc.).

A Branding project for a Furniture Design & Workshop Studio from Sweden. The studio focuses on environmental and sustainability factors and reuses wood to make/craft its own furniture by re-forming old Swedish designs with the new simplistic ones.
The entire idea behind the identity was to portray the company’s Scandinavian aesthetic (minimalism) and at the same time resonate with its history (the Viking symbols and marks).

A Visual Branding that was developed for La Folle Journée (The Crazy Days) an annual western classical music fest held in Nantes, France. The theme for the year 2017 was ‘Dance’ (The Rhythm of the People) which gave a direction to the project in terms of exploring the form of its visual language in a free-flowing manner that merged both contemporary art and classical music.
The challenge was to give a modern approach to this marriage of old and new. The project began with the creation of an identity that tried to exude those traits and along with it, a poster was widely installed around the city.
Other brand collaterals were further designed; such as tickets, visiting cards, flyers, gifting collaterals (CDs and greeting cards), website, staff t-shirts, stationeries, etc. which were widely distributed.

Gujarat’s leading facades, doors, and windows fabricator with over 25 years in the industry, HIFAB strives to maintain its quality and thorough commitment. The company’s youngest venture, The Window Factory (TWF), which focuses purely on premium residential windows went on to become so broad, the company needed help refocusing itself in the market.
Hence, the project began with an entirely new look for the company that gave it a bold and an established personality and at the same time exudes its confidence and commitment in the industry.
With this fresh look, the company now seems more versatile and adaptable in the everchanging market and makes TWF now seem a part of it (not the other way around).
The rebranding not only changed the visual appeal of the company but also the way it started to interact with its clients and customers. Taking risks in creating something entirely new, it set out through a remarkable internal transformation as well.

A classroom project for a Scuba Diving training company which along with teaching the sport also creates its own range of environment friendly and sustainable diving equipment and gears.
The project was one of the first given to us in the field of branding and having successfully developed the visual language, the idea was pitched and considered by a popular chain of scuba diving company in India.

Having been brought up in a residential school among the hills, rivers and trees, it was easy to feel at home in nature than in crowded cities and packed streets. As a tribute to everything the school has offered, I decided to take up the long-pending project of designing a wayfinding system for the campus to help its visitors.
From its maps to signages, this was a chance to give the campus and its vicinity a true identity.
Guests of the school and parents visiting their children can now cherish the quiet nature walks around the scenic hills and enjoy sunrises & sunsets from various different viewpoints.

As a tribute to Jules Verne, one of the most celebrated Sci-Fi authors, this book was created to showcase a range of photographs taken during my travels from countries mentioned in several of his novels (popularly known as ‘Voyages Extraordinaires’).
The book introduces Verne’s contribution in the world of literature as well as science & invention and goes about describing how true and mysterious were his depictions of certain places. Ranging from novels like; Around the World in 80 Days, 20,000 Leagues Under the Sea, Journey to the Centre of the Earth, To the Moon and Back, and several other tales, comes a memoir of photographs through the alien landscapes of Iceland, the fiery volcano of Naples, the electric city of Paris and many more.