Wild Spicy Sauces

Wild Spicy Sauces is a company based out of France. The patterns and other visuals on the packaging are inspired by cultures like Spain and Mexico. The owner’s curiosity towards the way these cultures developed their sauces played a huge role in branding this product.
The rebranding was first tested on four of its products (as shown above) and it included a new Brand Identity (logo, colour palette, packaging visuals, etc.).