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For over seven decades, Reynolds has crafted and invented high-quality writing instruments for people of all ages and cultures. Today, Reynolds is one of the most well-known brands in the Indian market with fabulous top-of-mind awareness and carries various much-in-demand products across academic and business uses. In early 2000s, Reynolds introduce a phenomenal gel pen, Trimax, which became an immediate success across the country and received over a million loyal customers. Having used the pen for schooling purposes, Reynolds Trimax has been a part of my daily use in the office too.
It was an honour to be able to develop a campaign for Trimax, targeting audiences in primary school, as well as higher secondary schools. The focus of the campaign was to develop curiosity among the young population and motivate them to be more creative, more adventurous and explore their talents.
The illustrations developed for the campaign were personally done by me with the Trimax pens of their respective colours. It was an exciting project to work on and an absolute fun to be able to immerse myself back to my childhood days using the imagination of mythical and fantasy creatures.
